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Unravelling Tiktok vs. Youtube

We often wonder, what is it that drives two very similar technologies apart? Is it the competition? The jealousy? The greed for monopoly? No. It’s a simple socio-cultural snag. If you’re more confused than convinced, don’t worry, you’re not alone. Often, more important than what happened, is the reason why it happened, because that is what leads us to a solution. Here are a few reasons why the whole Tiktok vs. Youtube discord ensued- YOUTUBE • Starting with the origins, Youtube is a

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How Important is Digital Marketing for your Business?

Have you ever wondered how many people you see, encounter, talk to, and get to know, in a day? The average working person in an urban area sees around 100 faces, and interacts indirectly with around 40 people, and interacts directly with around 20 people a day, with variations depending on location, job profile, commute, and other factors. Interaction in the real world is often impacted by impediments of time, space, and other limitations, which require significant efforts to

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ALL YOU NEED TO KNOW ABOUT THE NEW MSME DEFINITION

With the ongoing global pandemic, it is only an eventuality that the series of lockdowns would have had a severe economic impact on the industrial and service sectors. The difficulty in mobility, the loss of business, and the ensuing financial depreciation and panic are normal, however can be significantly overcome. In light of the current situation, the government came up with a plausible remedy to alleviate MSMEs in this situation. An MSME in full form stands for Micro, Small, and Medium

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8 IMPORTANT STRATEGIES FOR VOICE-BASED SEO

The most powerful instrument has been the human voice. No instrument has come close to imitating its clarity, and authenticity. Which is why using the voice as a tool for communication has been an age-old practice, that continues, and will always. It is an irreplaceable, unparalleled asset, such an asset, that can be utilised well if we realise its true potential. Which is where voice assistants come in. Long before Apple’ Siri in 2011, and Amazon’s Alexa, voice recognition technology had

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