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Unravelling Tiktok vs. Youtube

We often wonder, what is it that drives two very similar technologies apart? Is it the competition? The jealousy? The greed for monopoly? No. It’s a simple socio-cultural snag. If you’re more confused than convinced, don’t worry, you’re not alone. Often, more important than what happened, is the reason why it happened, because that is what leads us to a solution. Here are a few reasons why the whole Tiktok vs. Youtube discord ensued- YOUTUBE • Starting with the origins, Youtube is a free service brought out by Google, an American tech giant. It is a combination of a search engine and a social media platform, and is targeted at the youth, in order to allow people to search and watch the videos they like. It basically includes possibilities of uploading, viewing, sharing, rating, reporting, commenting, and subscribing, amongst its services. Youtube supports user-generated as well as corporate media videos. Content such as video clips, TV show clips, music videos, short films, documentary films, movie trailers, live streaming videos, vlogs, and educational videos. It just requires users to register in order to make videos and upload them, while unregistered users can still watch and access content. Youtube has a variety of content pertaining to different subjects, and aims to serve the purposes of education, information, as well as entertainment. • Youtube allows greater length of videos, therefore allowing the creators their time to maintain quality achieved through substantial effort, consideration and hours of editing. The longest Youtube video was 571 hours, 1 minute and 41 seconds long. Youtube searches often involve viewers searching for specific things, letting them choose and watch what they wish to. The live streaming feature on Youtube is also encouraging, as it has no minimum follower or subscriber limit in order to grant access to livestream a video. Youtube has a lot more features specifically for video streaming, making it an ideal audio-visual platform. Youtube is also quite organised, and is capable of personalising what one would prefer to watch based, and meaningfully prioritise and compartmentalise searches as well as suggestions. • Though Youtube is a free platform where anyone is free to upload a video, Youtubers are far more specialised. They require intense research, preparation, technical equipment and software skills to accomplish the count of viewers they desire, and make convincing content, thus making for a strong online presence. Due to this capital that they invest, Youtubers look down upon the Tiktokers, who according to them earn tonnes of money without contributing anything of real value. They are seen using classist slurs and displaying mean attitudes, as a result; treating them as the ‘lower’ stratum of society..

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TIKTOK • Tiktok, on the other hand, is a free downloadable app, owned by the Chinese company ByteDance. It was formally collaborated musical.ly, and was intended to serve as a social media platform for creating, editing, and sharing short music videos, allowing the youth to find creative forms of expression through dance, lip-syncing, and singing. It includes features such as adjusting the tempo of the video, adding filters, and a duet feature, which allows to videos to be played simultaneously, side-by-side. It also lets users react to, or report a video. Tiktok generates a ‘for you’ page, where all the videos based on the user’s previous usage, interactions and experience, are visible on the feed. It was the fourth most downloaded app in the world in 2019. Creative expression and proliferation of short music videos was the main objective of Tiktok. It is not justifiable to draw a comparison of Tiktok and Youtube. They are inherently unique and different. • Designed for short music videos, Tiktok has a video span of a maximum of 60 seconds, by stringing videos together to form a story. An individual video can be up to 15 seconds long only. Youtubers accuse the Tiktokers of misusing this extremely short time span to merely gain popularity and fame, without generating any quality content for the audience. Tiktok is said to cater to infinitely small attention spans, and reduce focus, leading the users to merely scroll mindlessly through endless Tiktok feeds, without really paying attention, which also gradually becomes addictive. • Tiktok has its fair share of follies in this regard too. Having faced multiple pleas for a ban, and having deleted countless videos in consequence, Tiktok is still viewed as a hostile space because of its relatively unregulated and explicit content. Tiktok was banned due to its explicit content, however, upon bringing in filter comments, anti-bullying guidelines and vigil app integration, these steps led to the lifting of the ban eventually, owing to the losses and the number of jobs at threat. However, things had been deteriorating even recently, despite adoption of such measures. Videos promoting social evils like rape and acid attack, and other offensive and unacceptable things, got people lashing back, thus drastically reducing its user rating. One can conclusively say, that it does not depend on all the toxicity out there, it all depends on the toxicity you find. If we have to effect a change, we have to transform the way we use these services. Technological advancements aside, it’s a basic respect for humanity that comes first. As every digital battle begins, people end up counting each other’s sins, but as the matter progresses further, it gets clear that nobody wins..