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HOW TO INCORPORATE CAUSE MARKETING IN YOUR PROMOTIONS: 8 UNIQUE WAYS TO SUPPORT A CAUSE WHILE MAKING PROFITS

Cause marketing is a type of Corporate Social Responsibility (CSR) wherein the company’s promotional campaign serves the dual purpose of increasing profitability while contributing to the betterment of society. The general public today, is more aware and conscious than ever of the social and environmental phenomena around them. People are also greatly educated and possess a basic understanding of various business practices, which were once esoteric, secretive, and not very well known.

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9 PLANTS THAT ACT AS NATURAL MOSQUITO REPELLENTS

We are often faced with tough choices- either swat the mosquito, use a smoky cough-causing coil or machine, spray the room full of anti-mosquito spray making it unfit for use in the next half an hour, or use the common, potentially skin irritating and greasy mosquito repellent creams, oils and lotions. One must, of course, be extremely wary of the miniscule but murderous little beast that causes innumerable deaths across the world each day with its tiny bite. The illnesses and deaths are caused

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8 IMPORTANT STRATEGIES FOR VOICE-BASED SEO

The most powerful instrument has been the human voice. No instrument has come close to imitating its clarity, and authenticity. Which is why using the voice as a tool for communication has been an age-old practice, that continues, and will always. It is an irreplaceable, unparalleled asset, such an asset, that can be utilised well if we realise its true potential. Which is where voice assistants come in. Long before Apple’ Siri in 2011, and Amazon’s Alexa, voice recognition technology had

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4 INTERESTING WAYS TO PREVENT EYESTRAIN

Whether it is staring at the laptop computer to complete  that presentation overnight, looking down at your phone screen while scrolling down your social media feed, completing those assignments that have piled up all in one go over hours at a stretch, reading pages and pages of the textbook the night before the examination, or trying to see past the windshield on a long drive with the sun shining in your face, we’ve all been there when our eyes are playing tricks on us. Thanks to the

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